Old Spice Guy Isaiah Mustafa became a vast viral marketing superstar this year and now he's even worked his way into 'Sesame Street'. In a latest clip, Grover the furry blue monster tells viewers the benefits of smelling like a monster and knowing the word "on." Mustafa doesn't make an appearance, but Grover makes a beautiful good stand-in.The spoof is mark on. Grover sports a towel and does the "look at yourself, now back to me" bit, the "two tickets to that thing you love" bit, and of course, "I'm on a horse."
Either way, this clip is set to turn into more viral than Sesame Street's 'True Blood' parody, and maybe even top the banned Katy Perry clip. Controversy certainly scores YouTube views, but Old Spice Grover's humor and cuteness are more probable to win over the target Sesame Street audience.
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